Columbia University Libraries Digital Collections: The Real Estate Record

Real estate record and builders' guide: v. 101, no. 21 [2619]: [Articles]: May 25, 1918

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May 25, 1918 RECORD AND GUIDE 689 MANHATTAN—H. Cahane, 305 West 150 th st, has the general contract for alterations to the 7-sty brick apartments, 50x100, at 47S-4S0 Central Park West, for the Albany Savings Bank, 20 North Pearl st, Albany, N. Y., owner, from plans by Frederick G. Frost, 19 West 44th st, archi¬ tect. Cost. $25,000. DWELLINGS. MANHATTAN.—Marc Eidlitz & Son, 30 East 42d st, have the general contract for alterations to the 5-sty brick dwelling, 25x75, at 5 West 54th st, for Dr. Allen Starr, on premises, owner, from privately prepared plans. Cost, $3,000. FREEHOLD, N. J.—Henry P. Pierce, 6th av, Belmar, N. J., has the general con¬ tract and will do the carpentry work, for alterations and addition to the 2^/^-sty frame dwelling, at S4 West Main st, for Dr. W. T. Robinson, Main st, Freehold, N. J., owner, from plans by Warren H. Con¬ over, 114 Liberty st, Manhattan, architect. Cost between $6,000 and $7,000. PATERSON, N. J. (SUBS)—Cornelius Tanis, 137 Franklin st, and Barnet Kock, 49 North York st, both of Paterson, N. J., have the mason and carpentry contracts respectively for the 25^-sty frame stucco and shingle dwelling, 34x36, and a 1-sty frame garage, at Graham av and Law¬ rence st, for Louis Berman, 301-3 River st, Paterson, owner, from plans by Albert E. Sleight, Romaine Bldg, Paterson, archi¬ tect. Cost, $12,000. EUMSPORD, N. Y.—L. G. Barnhard, 109 Saratoga av, Yonkers, N. Y., has the gen¬ eral contract and will do the carpentry work for a 2^-sty terra cotta blocks and stucco dwelling, 110x40, for Herman Youn¬ ker, 303 5th av, Manhattan, owner, from plans by Buchman & Kahn, 56 West 45th st, Manhattan, architects. Includes one outbuilding, a terra cotta block and stucco garage, gardner's cottage and chauffeur's quarters, 2 stys, 75x30. The ground has an area of ten acres. Chauncey Matlock, 30 East 42d st, Manhattan, is the steam en¬ gineer, and J. Haag, 109 Park av, Mt. Ver¬ non, N. Y., has the mason contract. Cost, $75,000. PORTCHESTER, N. Y.—Allison Coe, 47 Park av, Portchester, has the general con¬ tract for a 2y2-sty frame and shingle dwelling, 24x45, on Colonial Ridge, for Ernest Parker, Irving av, Portchester, owner, from plans by W. Stanley Wet¬ more, Liberty sq. Portchester, architect. Cost, $7,000. PELHAMWOOD, N, Y.—Isaac A. Hop¬ per's Sons, Inc., 15 East 40th st, Manhat¬ tan, have the general contract for a 2-sty frame and stucco dwelling and garage for John Young, owner, from plans by Blood¬ good Tuttle, 44 West 34th st, Manhattan, architect. IRVINGTON, N. J.—Vincenzo Altieri, 25 Park av, Newark, has the general con¬ tract and will do the mason and carpen¬ try work for the six 2-sty hollow tile and stucco dwellings, 120x30 over all, in Grace st, for Mario Caruso, 18 Prospect av, Irv¬ ington, owner, from plans by A. Del Guer¬ cio, 800 Broad st, Newark, architect. Total cost, $21,000. . WEST NEW BRIGHTON, S. L—Ole Koe¬ nick, 91 Dubois av. West New Brighton, has the general contract for a 2-sty frame dwelling, 20x46, on the west side of Burger av, 200 ft east of Delafield av, for John Kane, 885 Columbus av, Man¬ hattan, owner, from privately prepared plans. Cost, $5,000. NEWARK, N. J.—Henry M. Doremus Co., 36 Orange st, Newark, has the general con¬ tract and will do mason and carpentry work, for the 1-sty brick and marble trim addition to the dwelling at 191 Ballantine Parkway, for Dr. H. V. Walker, 437 River¬ side av, Newark, owner, from plans by P. S. & S. B. Sutton, Union Bldg, Newark, architects. Cost, $9,000. FACTORIES AND WAREHOUSES. BROOKLYN, N. Y.—William H. Henry, 316 Flatbush av, has the general contract for an extension to the 3-sty storage bldg. in the west side of VanBrunt st, 200 ft south of Summit st. for the Atlantic Basin Iron AVorks, Imlay and VanBrunt sts, owner, from plans by Charles Wer¬ ner, 316 Flatbush av, architect. Cost, $25,000. LONG ISLAND CITY.—Industrial Steel & Concrete Co., 342 5th av, Manhattan, has the general contract for a 4-sty rein¬ forced concrete marcaroni factory, 60x100, on the south side of Jackson av, 416 ft west of Buckley st, for Emanuele Ron¬ zoni, 79S Broadway, Flushing, L. I., owner, from plans by Adolph Mertin, 34 West 2Sth st, Manhattan, architect. NEWARK, N. J.—Halsey Construction Co., Elmwood av, near Summit st. South Orange, N. J., has the general contract and will do the carpentry work, for the 1-sty brick foundry, 50x150, at th© south¬ west cor of Thomas st and Av D, for C. A. Goldsmith, 42 Cutler st, Newark, owner, from plans by J. Frederick Cook, West End av, Newark, architect. Josef Christenson. 270 Tremont av. Orange, N. J., has the mason contract. Cost,. $25,500. HOSPITALS AND ASYLUMS. YONKERS, N. Y.—William L. Crtfw Co.. 103 Park av, Manhattan, has the general contract for a 2-sty brick and steel con¬ valescents home, 85x176, at the northeast cor of Jerome and McLean avs, for the Neustadter Foundation, owner, c/o Will¬ iam R. Rose, 128 Broadway, Manhattan, from plans by York & Sawyer, 50 East 41st st, Manhattan, architects. Cost, $250,- 000. STABLES AND GARAGES. MANHATTAN. — Joseph Paterno, 601 West 115th st, has the general contract for a 4-sty brick garage, on a plot 75x100, at 641-5 West 131st st. for the Weber Mc¬ Loughlin Co., 131st st and North River, owner, from plans by J. M. Felson, 1133 Broadway, architect. Cost, $50,000. BROOKLYN, N. Y.—John Farina, 293 21st st, has the general contract for a 1- sty bi'ick garage, 25x100, in the south side of State st, 75 ft west of Hoyt st, for Pat¬ rick H. Quinn, 44 Court st, owner, from plans by Abraham Brook, 215 Montague St. architect. Cost. $5,000. BROOKLYN, N. Y.—Greenwald & Pol¬ lack, 215 Montague st. have the general contract for a 1 and 2-sty brick public garage and lodge room, 25x100, in the north side of Varet st, 250 ft east of Graham av, for the Hebrew Burial Society, 101 Varet st, owner, from plans by Tobias Goldstone, 50 Graham av, architect. Cost, $7,000. STORES, OFFICES AND LOFTS. MANHATTAN—Charles A. Cowen Co., 30 East 42d st, has the general contract for alterations to the 9-sty brick, stone and steel office bldg, 85x106, at 90-96 Wall st, for Louis Ettlinger, owner, c/o Cad¬ walader, Wickersham & Taft, 40 Wall st. and G. Amsinck & Co., 6 Hanover st, les¬ see, from plans by Frederick Putnam Piatt, 1123 Broadway, architect. MANHATTAN—H. Kart, 87 Sunswick st, L. I. City, has the general contract for alterations to the 5-sty brick store and office bldg, 20x70, at 740 Lexington av, for the Commission Merchants Assn., 151 East 59th st, owner, from plans by M. Joseph Harrison, World Bldg., architect. Cost, $20,000. MANHATTAN.—Milton Veisler, 54 Beav¬ er st, has the general contract and is taking bids on subs for remodeling the 5- sty brick and stone store and loft bldg at 48-54 Beaver st, for Zabriskie Estate, owner, c/o R. A. Carroon, 68 William st, owner, and the Eastern Marine Under¬ writers, Inc.. Ill Broadway, lessee, from privately prepared plans. Cost, $25,000. MISCELLANEOUS. BROOKLYN, N. Y.—Curtis C. Woodruff & Co., 213 10th st, L. I. City, has the gen¬ eral contract for a 1-sty freight shed and platform, 63x400, at the southwest cor of Kent av and North 6th st, for Havemeyer & Elder, 129 Front st, Manhattan, owners, from privately prepared plans. Cost, $38,000. VALHALLA, N. Y.—Isaac Hopper's Sons, Inc., 15 East 40th st, Manhattan, have the general contract for the construction of a granite and limestone gateway and arch, north of Valhalla, adjoining Ken- sico Cemetery, for the Trustees of St. Patrick's Cathedral, Cardinal John Far¬ ley, Madison av and 50th st, Manhattan, owner, and Bryan L. Kennelly, chairman of Bldg Com., 156 Broadway, Manhattan, from plans by Charles Wallford Leavitt, 220 Broadway, Manhattan. Project in¬ cludes an iron gate. JERSEY CITY, N. J.—J. Gronan Co., 138 4th st. Union Hill, N. J., has the gen¬ eral contract for an addition to the brick and steel baking plant, 90x195, at the southwest cor of Mercer and Meserole sts, for the National Grocery Co., 480 Mont¬ gomery st, Jersey City, owner, from plans by Rudolph W. Sailor, 76 Montgomery st, Jersey City, architect. Cost, $66,144. TRADE AND TECHNICAL SOCIETY EVENTS, NEW YORK: BUILDING SUPERINTEN¬ DENTS' ASSOCIATION meets every Tues¬ day evening at 4 West 37th st. TECHNICAL LEAGUE OF AMERICA holds its regular meeting the second P''ri- day of each month. Oscar S. Teale. secre¬ tary, 240 Broadway. The Value of a Name Every business man seeks to establish his product, his trade-mark or the quality of his ser¬ vices, and uses publicity to create a demand for them, recognizing the de¬ mand thus created as a valuable and very definite asset of his business. He also understands that after this demand is created, competition obliges him to constantly defend this asset and per¬ petuate this demand aside from his desire to in¬ crease it. In some lines the name or trade-mark thus estab¬ lished is regarded as equivalent in value to the total capital investment and good will of the busi¬ ness. In these times, manu¬ facturers are apt to over¬ look the necessity of con¬ stantly maintaining this value, on account of their inability to keep up nor¬ mal conditions, and their failure to consider the high rate of depreciation that occurs due to the for¬ getfulness of the public in all matters that are not vital to tlieir own inter¬ ests. The following empha¬ sizes the same point in another way: "One of the best things that has come to my at¬ tention recently was the statement that Henry Ford, a rather well-known and c o m f o r tably-fixed citizen of Detroit—now that he is embaiking in the Tractor business^- finds himself legally re¬ strained from calling it the 'Ford Tractor' because a small municipal con¬ cern was smart enough to copyright that name."