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RECORD   AND   GUIDE





February 9, 1907





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great banquet hall and private dining-rooms. The exterior will
be of granite up to the fourth story, with terra cotta above. The
entire project, e.xcepting the site, is estimated to cost about
$2,000,000.    No building contracts have yet been awarded.





Jones Syeedonieter Building.

{With  Illustration.)

This building represents the development of the automobile
industi-y to the extent that the owner, who is a manufacturer
of the "Speedometer," is enabled to put up what promises to
be the finest sample of architectural ensemble devoted to the
automobile business in Manhattan. Mr. Oscar Lowinson, the
architect, has spared no pains in making this the finest build¬
ing of its kind,  which the accompanying illustration  shows.

The building is four stories" higli, situated on the northeast
corner of 7Gth st and Broadway in the center of the automobile
district. It has been designed in the Art Noveau style and is
intended to give a maximum amount of light. The structure
is a skeleton frame front and is intended to have an automobile
salesroom  in   the  first  story;'the  remainder   of   the  building  to





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JOXES   SPEEDOMETER   BUILDING.

be used by tiie "Jones Speedometer." It will be equipped with
every convenience that modern science has developed. Atten¬
tion is called to the ornamental cornices on the front, a com¬
bination of copper and iron; at the store cornice "Speedometer
search lights" will throw a flash across and down Broadway.
These lamps will have a dial similar' to the "Jones Speedo¬
meter" and it is the intention to have the registering liand reg¬
ister the current consumed in place of the ordinary functions
of this, which is to sliow the speed at which the automobile
is traveling. Mr. Lowinson is to be congratulated on the happy
solution of tlie problem of placing a building of this character
on this plot.





Pcii]isyl\'aiiia Terminal   Contracts.

Tbe George A. Fuller Company, -gener.al contractor for the
superstructure of the Pennsylvania Railroad terminal station at
7th av, .S2d and 33d sts, has recently awarded the following sub¬
contracts: Marble work, to Batterson & Eisele and Traltel Bros.;
interior granite work, to Norcross Bros. Co.; ornamental work,
to the Hecla Iron T\'"orks and J. B. and J. M. Cornell. The erec¬
tion of all the structural steel in the sub-structure is rapidly
advancing by tlie Jobsoii-Hooker Co., of No. 117U Broadway. To
this date they have erected in place over 4,000 tons of steel.
and have two years in which to complete the work. The Jobson-
Hooker Co. was also the contractor for the Pennsylvania, New
York & Long Island -R. R. Co.'s four steel caissons for the
shafts of the East River tunneis.





Plans for Fifth Avenue Residence.

STH AV.—Messrs. Hale & Rogers, 11 East 24th pi, have been
commissioned architects to prepare plans for a fireproof brick
and stone residence to be situated on 5tii av, northeast corner
75th st.    This site is vacant, and contains 35x115 ft.    The owner





of record is Edward S. Harkness, of No. 26 Broadway. No
building contracts have yet been given out. (Further details
in later issues.)





Contract for Swift & Co.'s Brou.v A\'arehoiise.

BROOK AV.—Swift & Co., No. 32 10th av, Manhattan, and
Chicago, have awarded the general contract for a large flre¬
proof reinforced concrete and steel warehouse, at Brook av and
Rose St. the Bronx, to the H. Wales Lines Co.. of Meriden,
Conn. It will be one of the best equipped storage plants ever
constructed.    Building operations will be pushed  rapidly.





Loft Bnilding  for West  Thirty-fifth  Streel.

3.5TH ST.—^Samuol Sass, 23 Pari; row, is preparing plans for
a 6-sty loft building to be erected on a plot 41.1x98.9, at Nos.
50 to 5S West 35th st, to cost about $125,000. Daniel W. Rich-
man, of No. 1 West 34th st, will be the owner. No figures
have yet been taken or contracts awarded.





Apartments, Flats and Tenements.

CYPRESS AV.—On the southeast corner of Cypress av and
i;!Stli st Harry Goodstein, 200 Broadway, wiil erect O-sty flats.
M.  Ziplvcs.  147 4th av,  is tlie architect.

3D ST.—M. Fine Realty Co.. 103 East 125th st, will build on
the soulh side of 3d st, 45 ft. east of Goerck st, a 6-sty tene¬
ment, 4-5.4x81.3 ft., to cost $45,000. Bernstein & Bornstein, 24
Bast 23d st, will make the plans.

113TH ST.—^The Cerabone Construction Co., 574 West lA-2a st,
wiil erect on the north side of 113th st, 175 ft. west of Broad¬
way, a O-sty, 25-family flat building, 75x87.11 ft., to cost $100,-
i:00, Messrs. Schwartz & Gross, 35 West 21st st, are preparing
the plans.

BROADWAY.—Moore & Landsiedel, 3d av and 14Sth st, will
prepare the plans for the C-sty elevator apartment house which
E'ias Gussaroff, 541 West 144th st, is to build at the south¬
west corner of Broadway and 142d st, at a cost Of $150,000, re¬
ferred to in our issue of Feb. 2. Brick, terra cotta front, re¬
cessed fire-escapes, all  modern improvements,  etc.

BROADWAY.—On the, northeast corner of. Broadway and
123d st the N. Conforti Realty Co., 126S Amsterdam av, wil!
erect a 6-sty, 37-family apartment house, 100.11x90 ft., to cost
$200,900. N. Conforti, 120S Amsterdam av, is architect. The
same company will also build on the south side of 124th st, 100
ft. east of Broadway, a similar building, to cost $1-50,000. (See
issue Feb. 2. 1007.)

BATHGATE AV.—John P. Boyland. 390 Broadway, is pre¬
paring plans for two 5-3ty flats, 37.0x83 ft., for John O'Leary,
2134 Lafontaine av, to be erected on the west side of Bathgate
av, 75 ft. south of 179th st, to cost $100,000. The owner is now
taking figures on materials. Steam, hardwood trim, elevators,
mante's, etc.

FRANKLIN AV.—John P. Boyland, 396 Broadway, owner and
architect, will build on the east side of Franklin av, 291 ft.
south of Jefferson pl, Bronx, two 5-sty fiats, 54x100 ft., to cost
$150,000.

MADISON ST.—David Levine and H. Atlas will build at Nos.
291-293 Madison st a O-sty tenement and store, to cost $50,000.
C,  M.  Straub. 122 Bowery, is planning.

BROOME ST.—Tho Rosehill Realty Co., 35 Nassau st, will
build at the southeast corner of Broome and Sullivan sts a G-sty
store and tenement. 63.0x70x72 ft., to cost $60,000. C. M. Straub,
1:^2 Bowery, will be the architect.

T7TH ST.—Walter Russell, artist, 13 West Glth st, informs the
Record and Guide that Messrs, Harde & Short, of No., 3 West
29th st, have been selected to prepare the plans for the new
studio and apartment house to be erected on a plot, 100x102.2
ft., on the soutli side of 77th st, 150 ft. east of Columbus av,
announced in issue of Dec. 22, 1906. The Dayton Construction
Co., with offices at No. 437 5th av, will perform the general
contract. The building will be 12-stys, and contain two pas¬
senger and two service elevators.





Dwellings.

73d ST.—Plans are ready for flgures by Harry Allen Jacobs,
320 5tli av. on the general contract for the 5-sty fireproof resi¬
dence, briclr, stone and steel, for Cbaries S. Guggenheimer, 30
Broad st, to be erected at No. 129 East 73d st.

73d ST.—Schwartz & Gross and B. N. Marcus, 35 West 21st
st, have completed plans and are now^ taking figures for the
5-sty residence, 20x00 ft., which V. Henry Rothschild, 43
Leonard st, is about to build at No. 25 East 73d st.





Churches.

Diogenes M, Balsam. 130 Palmetto st, Brooklyn (manufac¬
turer) has given $100,000 for' the erection of a chapel and home
for poor children in Brooklyn. The site has not yet been se¬
lected or plans drawn.





Mercantile.

Building operations will be started about October, 1908, for a
32-sty skyscraper office structure, 350 ft. high, at Philadelphia.
Pa.    The cost will be about $3,500,000, and will occupy the site





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