October 22, 1910.





RECORD   AND   GUIDE





659





hygienic and produces a vastly superior
surface. Then, too, it can be washed and
scrubbed without the slightest injury,
something irapossible with calcimine and
cold water paints.

It is not affected by w-ater or moisture
in any form and will not peel, crack, scale
or blister. But above all, its colors are
permanent.

"Lu-Co-Plat" Is applicable on any in¬
terior surface^wood, metal, plaster, ce¬
ment, stone, paper, or fabrics. Two coats
produces as opaque a surface as three
coats of most other raaterials. It creates
a covering that can be enriched by sten¬
cil and fresco decorations, thus giving
ample opportunity for tbe highest artistic
results,

"Lu-Co-Flat" can be used In the horae,
hospitals, schools, churches, theatres, ho¬
tels, large halls and public buildings.

Literature further descriptive of this
modern finish can be had by addressing
John Lucas & Company, 521 Washington
st. New York City.





BLOOMINGDALE CHANGES.





A Significant   Alteration   to the   *' Man-
hasset"—A New Night Center.

A year has made a great difference in
that quarter of the city where Broadway
intersects 110th st (Cathedral Parkway).
This is particuuarly noticeable at night,
when the sidewalks are thronged with
people, and Broadway is ablaze with
lights from long lines of smart store win¬
dows that have taken the place of the
high board fences of old.

Thousands of farailies, attracted by the
many high class apartment houses newly
huilt, have moved into the district, and
the shopkeepers report a large increase in
business. An old concert hall at the cor¬
ners has been made over into a very
pretty theatre for vaudeville and pictures.

The latest improveraent consists of
altering the ground floor of the big Man-
basset apartraent house on the west side
of Broadway into stores. The house is
twelve stories high and has two entrances,
one in lOSth st and one on the 109th st
side, as the building extends from street
fo street and covers the full block front¬
age on Broadway.

There will be seven stores, each with a
depth of 95 feet. When their electric lights
are turned on, both sides of Broadway will
be illurainated without a break from
Bloomingdale square all the way up to
the University buildings.

The Realty Assets Company, of which
Mr. Edward B. Boynton is president,
bought the "Manhasset" frora Mrs. Jacob
Butler in January of this year. Mrs.
Butler acquired it under foreclosure pro¬
ceedings in August, 1908, paying $1,300,-
000. Mark Rafalsky & Co. are the agents
of the building.





A S'jggestion In This.

If anyone has an old dwelling near
Madison Square East tbat he does not
want to live in himself and which he feels
ought to be bringing in a larger income,
there is possibly a good sugestion for him
contained in the alterations of a d-svelling
in Bast 25th st.

:The house stands next to the Court of
Appeals building, and originally was a
5-sty an dbaseraent house of the usual
order of those erected in the previous gen¬
eration, but now coraprises six stories of
choice white marble, almost ready for the
bachelors who are to occupy it.

The charm which old private houses
have, comparedto the uninteresting uni¬
formities of much modern speculaitve
work, can be perceived in this house still,
as in the high ceilings and large spaces in
all the principal rooms, A suite consists
of t-n'o-rooms and bath,  and  the  decora¬





tions are to be in the Colonial style, with
mahogany doors and white trim.

The walls are covered with book cloth,
the same material that books are bound
with, and which is to be glazed and then
decorated. This will make a wall covering
that will be impervious to hard knocks
and most of those things that deface wall
surfaces.

Already there are assurances of a very
fine income on the investment. It is cer¬
tainly a beautiful house and a creditable
iraprovement, Edward Corning was the
general contractor, and the W, B, Nisbet
Company of Piftli avenue is doing the
decorating, F. & G, Pfiorara are the
agents.





How Growth of Population Interests the
Furnace Trade.

W. H. Cook, advertising manager for the
Thatcher Furnace Corapany, never lets
an opportunity get away from him for
driving home a good selling argument.
The other day he read in his paper fhe
census returns. Now the percentage of
municipal growth is a far cry from
steam and- hot water heaters, one might
think. But the trained, wideawake ad¬
vertising man, like the artist, not only
sees, but he also observes, and observing,
acts. This is where advertising borders
upon the realm of art, and Mr. Cook, in
this  instance, was  the  artist.

Mr, Cook remembered reading that New¬
ark, N. J., increased in population 41.2 per
cent.; Jersey City 29.7 per cent.; the Bor¬
ough of the Bronx, 114.9 per cent., and
that Pittsburgh and other Western cities
had also shown surprising growth,

"That means growth," though the pub¬
licity man, who keeps his brain clear by
breathing the pure mountain air of Glen
Ridge, N. J., when he is not at bis office
at 110 Beekman st, and those people must
be proud of their respective city's prog¬
ress. So he produced this circular letter
and sent it broadcast, as a follow-up to
his  advertising campaigns:

"The census man has surprised us with
reported growth of your beautiful city
during the past decade.

"We congratulate you on your progress,
of w-hich you may be justly proud.

"We know how you feel, as we are als'o
proud of our 'progress,' which we claim
to be the leader in low-pressure boilers,"

That kind of enterprise makes advertis¬
ing pay.





two giant pneumatic caissons thirty-eight
feet to bedrock. That feat in itself would
be a simple one if It were not for the fact
that the element of quicksand, such as
was encountered in sinking the caissons
for the annex and for the West Street
Building, has to be reckoned with besides
providing supports for the enormous
weight of the building above and making
sure that shifting quick sands will not
weaken supports of the original structure.

The method of solution decided upon by
the George A, Fuller Construction Com¬
pany's engineers was that of installing
four Otis passenger elevators in the half
finished building. These will operate from
power supplied by new Erie water tube
boilers recently installed in the new build¬
ing, the equipment being extended as the
building progresses imtil the entire bat¬
tery of twenty-nine Otis electric traction
elevators are in working order. When the
new hollers are put in the six cars in the
original building will be replaced by six
now ones and the well will be changed to
a long corridor on" either side of which
will be ten Otis 1:1 electric traction
machines with nine additional elevators at
the northern end of the annex. After
next week access to all the tenants in the
old building will be through the uncom¬
pleted annex.

This is said to be one of the most diffi¬
cult problems of its kind ever undertaken
in this city, and it will be in charge of Mr,
Norris, the supervising engineer for the
George A, Puller Construction Corapany
a', the building.





A New Engineering Problem and Its Solu¬
tion.

The George A, Puller Construction Com¬
pany began the execution this week of
an interesting and in some respects new
problem in building construction. It con¬
sisted in transferring the entire 10-car
elevator equipment of tbe original White¬
hall Building at Battery pl and West st
into the partly completed annex adjoining
it without halting the service or in any
way interfering with the comfort or con¬
venience of tbe hundreds of tenants in the
big building. To do this, it became neces¬
sary to break through the walls sepa¬
rating the old and the new buildings at
each floor and erect between the two
buildings twenty housed-in temporary
bridges, one for each fioor.

Those who have had occasion to go to
the Whitehall Building will recall tbat
there are six elevators in a semi-circular
well at the rear of the main entrance.
There are four other lifts in other parts
of the building, making the total equip¬
ment ten in aU. The hydraulic motive
power for these vehicles is supplied from
a central point directly beneath the clus¬
tered elevator wells which forraed a sort
of bay at the rear of the skyscraper.

Under this hay, directly under the spot
where the boilers supplying power for
these elevators are located, the, George ^A-
Puller  Construction   Company  mu?t  .sink





DEPARTMENTAL   RULINGS

Affecting the Operalions of  Architects,
Owners,    Contractors   and     Others





TJiis department of neivs, demoted to the
derisions of the Bureau of Buitdin/js, Tene¬
ment House Department, Board of Exam¬
iners, Department of Labor, Department of
Piil/lic If-'orks, etc., is published for and
under tbe auspices of tbe NEIV YORK
CHAPTER OF THE AMERICAN INSTI¬
TUTE OF ARCHITECTS and tbe BUILD¬
ING TRADES EMPLOYERS' ASSOCIA¬
TION.





TENEMENT   HOUSE   DE¬
PARTMENT.

A Daily Public Recoi-d of Violations.

New  York,   October  17,   1910.
Upon   the   public   tables   of   the   Tene¬
ment House Department hereafter will be
found the dally record of violations issued
against tenement property.





BOARD  OF EXAMINERS.

APPEAL No. 159 of 1910; New Build¬
ing No. 615 of 1910; 1 Bast 48th st,
Manhattan, H. Craige Severance, appel¬
lant. Plans specify a 5-sty store build¬
ing, 20x100 ft, to cost $125,000, Objec¬
tions made by the Bureau of Buildings
were that fireproof shutters should be
provided, columns should be protected
on the inside by 4 inches of brickwork;
also that fire-escapes are required. The
Board of Exarainers approved on condi¬
tion that the columns be encased in solid
brick piers sixteen inches on the inside
face, and projecting four inches frora the
inside line of the wall.

APPEAL No. 160 of 1910; New Build¬
ing No. 637 of 1910, Nos. 339 to 349 Bast
32d st, Manhattan, Howells and Stokes,
appellants. Plans call for two 6-sty
tenement houses, 50xS6.9 ft, to cost to¬
gether, $95,000. The Bureau of Build¬
ings raade the following objections on
the ground that tie rods should be pro¬
vided, interior girders and columns sup¬
porting wall should be fireproofed, arid
that the walls are of unlawful thickness^,
as distance between the main bearing
walls exceeds 33 ft. The iBoard. -pfi
Examiners disapproved the appellfihta'
plan Oct, 11,