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REAL ESTATE
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B UlLDERS
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Vol. CII.
NEW YORK, SEPTEMBER 28, 1918
No.'l'3
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Fly Real Estate Flag in Liberty Loan Drive
Realty Division Adopts Emblem for Subscribers of One-Half of
One Per Cent. of Property Assessments
THE flag decided upon
by the Real Estate
Division of the
Fourth Liberty Loan drive
to mark the properties
throughout the City, the
owners of which have sub-
scribed one-half of one per
cent. of the assessed value
through the Real Estate
Committee, is a beautiful
emblem made of bimting
of Red, White and Blue.
This idea of having a dis-
tinguishing flag to show
that property owners were
backing up soldiers "Over
There" in a hundred per
cent. manner, was the sug-
gestion of Mr. Laurence
McGuire, President of the
Real Estate Board, and was
enthusiastically adopted
last week by the Loan
Drive Committee, of which
Mr. Alfred E. "Marling is
chairman. The Record and
Guide today prints the first
picture of this flag, the
design of which was made
by Mr. Robert E. Simon
and adppted at a meeting,
on last Thursday, of the committee which had been
appointed for this purpose.
In the original design the triangular field is blue, with
the letters "R. E." in white. There are seven stripes,
four of which are red and three white. It is expected
that the flag will be flown on all buildings of which
the owners, lessees or occupants subscribe, through the
Real Estate Division, one half of one per cent. of the
assessed value of the building. The slogan of tlie Real
Estate Loan Drivers will be "Fly the Real Estate Flag."
The flags can only be obtained upon order from the
Real Estate Division Headquarters in the rooms of the
Real Estate Board, at No. 217 Broadway. The com-
mittee will give to each subscriber a paper representa-
tion of the flag, similar to the designs adapted for
display in windows to shqw
participation in previous
bond drives. But if sub-
scribers desire a bunting
flag to fly outside of build-
ings, they can obtam them
from the committee, which
will have a stack on hapd,
at a small price.
Determined to not only
reach its quota of $2,500,000,
but to exceed it as it did
in the third loan campaign,
the Real, Estate Division
of the Liberty Loan, of
which Alfred E. Marhng is
the energetic chairman,
will start today and keep
going until the end of the
campaign, three wecks
hence.
A hst of possible sub-
scribers has been prepaifed
and tabulated upon cards.
and these have been dis-
tributed among the team
captains, who will in turn
distribute them among the
workers comprising t h e
various teams. The team
captains and their teams
will assemble this morn-
ing at the headquarters of the division ,in the rooms
of the Real Estate Board, 217 Broadway, where
they will be addressed by Chairman Marling and then
sent out on their mission.
Chairman Marling will be at the headquarters of
the division every day to receive the reports of the team
captains, to ofîer suggestions and to give advice on all
matters brought to his attention by the captains. and
the men comprising their teams.
Each day's subscriptions will be tabulated and the
figures shown on a large blackboard in the division
headquarters, so that the workers can see just what is
being done and how well they are succeeding in reach-
ing thc quota allotted to the division. There will be a
clcrical force and all necessary material for solicitors.
HONORARY EMBLEM,
Real Estate Division Foiirth Liberty Loan.
By ALFRED E. MARLING
AS Chairman of the Real Estate Division of the parcd, the names tabulated upon cards, and these have
Fourth Liberty Loan Committee, it is a great been distributed ainong the various Team Captains.
pleasure to testify to the splendid preliminary Everything is in readiness to make a vigorous start for
work which has been done by the Steering Committee, the Drive on Saturday, the 28th of September.
of which Mr. Robert E. Simon is chairman. The Committee has been greatly encouraged by re-
A careful list of possible subscribers has been pre- ceiving in advance a number of substantial subscrip-
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