REAL    ESTATE

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B UILDERS





D^-oMlI]®©





Vol. CII.





NEW YORK, OCTOBER 5, 1918





No. 14





Real Estate Flags Flying From Many Buildings

Honor Eml)lem Shows Subscriptions Through Realty Division of

Liberty Loan One-Half of One   Per Cent. of Assessed Value

LIBERTY BONDS form the i)ri(l,oe that spans the     and suggested that as a compliment to Mr. Marling,

space   between   patriotism   and   real   estate,"   said     who celebrates his sixtieth birthday to-day, the mem-

.A.lfred  E.  Marling,  chairman  of  the  Real  Estate     bers pledge themselves to raise $10,000,000.

Division of the Liberty Loan Committee, to his workers        The  United  States  Realty  and   Improvement  Com-

yesterday afternoon when they assembled, as they do     pany, the largest holder of real property in the United

each day, at the rooms of the Real Estate Board, 217     .States, if not in the world, has subscribed to this Fourth

Broadway, to make their daily reports.                               Liberty  Loan its full quota, through the Real  Estate

"The  real estate owner already has  the patriotism     Division, as prescribed by the Liberty Loan Commit-

and the rcal estate, and the bonds provide the means     tee—that is half of one per cent. on the asssesed valu'a-

by which the owner may show his patriotism."                   tion of its improved property.

Chairman Marling has estimated that if the quota of        In front of the Trinity, U. S. Realty, Whitehall, Flat-

the  division,  $5,000,000  is  to  be  reached,  $270,000 of     ĩron, Mercantile, and Everett Buildings, the New York

bonds must be sold every day of the drive.                          Hippodrome,   Plaza  Hotel,  Breslin  Hotel, 67-69 Wall

Mr. Marling said yesterday, "This drive is not con-     Strcet,   Federal   Sugar   building,   and   the   company's

fined to large property owners, but applies equally to     numerous other properties may be seen the flag of the

every person who owns a  square  foot of New York     Real Estate Division which proclaims that these build-

City real  estate.    I expect every owner to  show his     ings are as it were sanctified and 100 per cent. patriotic

interest  in   real  estate  to  the  extent  that  the  honor         Laurence  McGuire,  president  of the  company,  and

emblem shall be displayed from every property in the     v/ho incidentally suggested the plan that half of one

city."                                                                                        per cent. of the assessed valuation of the property be

A hmchcon was tendered the members of the several     established as a quota, in speaking of the subscription

teams at the board rooms yesterday afternoon.   Li the     of the Realty Company, said:

absence of Chairman Marling who was attending an-        "The  directors  of the  company  voted  unanimously

other meeting, Chairman Simon of the Steering Com-     to   subscribe   through   the   Real   Estate   Division   the

mittee presided until the arrival of Mr. Marling.                 amount required to meet the company's quota. and in

Mr.  Marling asked  President McGuire of the  Real     doiiig this it was in no sensc considered a duty, the

Estate   Board  to  speak,  and  Mr.   McGuire  said:   "As     Board believing it to be a privilege to subscribe fully

president   of   the   board   I   am   disappointed   that   the     to   this   loan.     The   company   and   its   subsidiary,   the

members haven't taken hold in a  firmer way, and it     George A. Fulier Company, and other subsidiary com-

will be thc cause of deep regret if the members of the     panies, have subscribed to this loan over $700,000, and

board  do  not   show  their  appreciation  of  the   special     did so gladly and willingly."

privilege granted by the Liberty Loan Committee, the        Li  speaking of  the  work  of the  Committce of the

right to ofĩer a special honor emblem.                                  Real   Estate   Division,   Mr.   McGuire   said   that   every

"I ask every member of the board to get five sub-     owner of real  estate in the  City of New  York must

scriptions, and  any man who  fails  to get five comes     realize that he has a duty to perform at this time, not

pretty near being in the slacker class.    To the team     only in subscribing for Liberty Bonds, but to put his

turning  in   the   greatest   amount   of   subscriptions   on     subscription through the Real Estate Division in order

Monday next I will give a bo.x at the Hippodrome and     í^'i'it its chairman and other members of the committee

the Real Estate flag will be placed over the box."             ^vho are working day and night with him will be suc-

A request from the committee in charge of the Altar     cessful  in  not only  reaching the  prescribed  quota  of

of Liberty, for the services of a real estate auctioneer     $5,000,000, but in doubliug the quota, and it will be a

at the altar every afternoon during the drive, was re-     disappointment   to   Mr.   McGuire   if   the   Real   Estate

ferred to Mr. McGuire, who assigned Joseph P. Day     Division reports less than $10,000.000.

for this afternoon and promised to have an auctioneer        Th^ individual quota plan, half of one per cent. of

in attendance evcry day during the drive.                            the assessed valuation is not burdensome, particularly

The subscriptions each day were as follows:                   '^ ""^ rcalizes that the bonds can he bought on install-

September 28......................  $l08 600            '"'"* payments, and if during the next week the build-

Septeinber 30 .   .                                          45 300            '"Sfs, especially those of lower Broadway, are not deco-

October  1   .........................     167^000            rated with the quota emblems of the Real Estate Di-

Octobcr 2  .........................    .345,000            vision, Mr. McGuire will be very much disappointed.

October 3  .........................    362,750               Mr.  McGuire says that owners of real estate must

^ ^^^*"      .........................    4J»,000            realize it is impossible for members of the committee

Total up to noon vestcrdav.........$2,087,700            ^" *-'''"  ""  ^^^^^ .'''"^  ''''^7 .°"^' ''."'''  P^Perty owners

.'^hould  send  their subscriptions  either by mail  or by

Mr.   Sinuin   announced  that  the  quota  of  the  Real     calling personally at the  Rcai  Estate  Board,  No. 217

Estate division has been doubled and is now $5,000,000     Droadway.